GULF AIR BAHRAIN F1 GRAND PRIX
By far the largest sporting event in Bahrain, the Gulf Air Bahrain F1 Grand Prix is much more than a motor race; its about national pride and the standing the small island in the gulf has on the world stage. Our brief from the local creative agency, was to produce a series of TVC's that would show the drama of the F1 race weekend. The concept was to get more people to attend, instead of sitting at home watching it on TV. Our commercial was shown in 5 countries on both TV and in cinemas to an estimated audience of over 50 million people.
The result was the most attended Grand Prix, Bahrain had ever seen!